repeat business

repeat business
Mktg
the placing of order after order with the same supplier. Repeat business can be implemented by an agreement between the customer and supplier for purchase on a regular basis. It is often used where there are small numbers of customers, or high volumes per product and low product variety. There is only market competition for the first order, and customization is usually only available for the initial purchase. Sales and marketing have a diminished role once the business has been gained.

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